Pippin & Gile based in South London has been selected as part of the Green Growth 100, an initiative launched by Small Business Britain in partnership with BT to spotlight small businesses successfully using sustainability as a core driver of growth.
The Green Growth 100 champions one hundred small businesses across the UK that are embedding sustainable practices into their operations – from cutting waste and energy use to rethinking supply chains, attracting new customers, and strengthening long-term resilience.
Founded in 2018, Pippin & Gile is led by Lizzy Maskey, who has placed sustainability at the core of the business. By connecting people to the natural world through courses in bushcraft, wilderness living, foraging and countryside crafts, as well as developing an off-grid office, the business has shown how responsible practices can deliver both environmental impact and commercial success.
On being named in the Green Growth 100, Lizzy Maskey said:
“I am delighted to have been awarded the Green Growth 100, at Pippin & Gile we are passionate about having a positive impact on the environment through the work that we do, connecting people to their natural environments and teaching about sustainable ways to interact with and appreciate the abundance of nature.”
Local small business recognised as one of the UK’s leaders in sustainability-led growth.
Michelle Ovens CBE, CEO and Founder of Small Business Britain, said: “The Green Growth 100 celebrates the small businesses that are showing sustainability and growth go hand in hand. These businesses are not only reducing their environmental impact, but also strengthening their operations, engaging customers, and building more resilient business models. Pippin & Gile is a brilliant example of how sustainability can fuel long-term success.”
This Green Growth 100 follows the work of the Willow Review, an independent, Government-backed review into the financial benefits of sustainability, which was co-chaired by Small Business Britain with BT sitting as a Steering Board member. The Willow Review published its landmark recommendations last summer, outlining a roadmap to unlock the vast financial opportunities of sustainability for Britain’s 5.6 million small businesses.
Chris Sims, Chief Commercial Officer, UK Business, at BT, added:
“The businesses in the Green Growth 100 are setting the benchmark for how sustainability can unlock innovation and commercial opportunity. It’s inspiring to see how small businesses across the UK are turning greener practices into real business growth. We’re proud to support this initiative and congratulate Lizzy Maskey on being recognised.”
As a business featured on the Green Growth 100 Pippin & Gile will also be in the running for the Green Growth Awards – hosted by BT on 12 March 2026 – which will see two standout businesses from the line-up awarded a £5,000 grant to help them to scale their sustainability ambitions and continue driving positive change.
